Category Archives: Context Intelligence

Context Marketing with Big Data: Sitecore Engagement Analytics

The multichannel marketing include email, web, mobile, social, tele and offline. Most companies typically approach multichannel marketing in a standalone silo manner. In each channel, creating campaigns, execution, analysis, refinement and then repeat all them again.  The marketing data is … Continue reading

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How does personalization with profiling work in Sitecore DMS

The trend of today’s website CMS is to track user behaviour and display relevant content/merchandise/product to cater customer interests to increase sales. Sitecore Experience Platform DMS makes such tasks much easier. Here are key terms we need to understand: Profile, Profile Keys, … Continue reading

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Sitecore 7.x Personalization – Part 2: Create Custom Condition

Sitecore 7.X comes with many built-in rules for handy customization and personalization. For example, change the content for a user based on that users profile like “Where the visitors is from specific country”, but also a lot of common conditions like “when … Continue reading

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Sitecore 7.x Personalization – Part 1: Install Digital Marketing System (DMS)

Normally Sitecore CMS installation doesn’t include Digital Marketing System(DMS). Below are several screenshots to show if the DMS installed.      Step 1: To install DMS, go to Sitecore SDN to download DMS based on your Sitecore 7 version. http://sdn.sitecore.net/SDN5/Resources/Sitecore%207/Sitecore%20CMS.aspxContinue reading

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